Chuck Robbins, CEO of telecommunication company Cisco Systems, has just visited Israel to launch Cisco’s country digitization acceleration (CDA) program in Jerusalem. Israeli President Reuven Rivlin and Nir Barkat, mayor of Jerusalem, also took part to the event.
The CDA program is a social initiative to digitize Israel’s peripheral communities. The goal is to connect them with the country’s economic and technological center in Tel Aviv.
At the event, Robbins said that the program is designed to accelerate innovation, promote entrepreneurship, and provide digital tools across Israel.
Cisco intends to open 100 hubs by the end of 2018, 26 of which will be located in Jerusalem.
Mr. Robbins arrived in Israel on March 5th for a 36-hour visit. Throughout his visit, he lunched the CDA program and met Israeli tech executives, entrepreneurs, and startups. Mr. Robbins, who was appointed CEO of Cisco in 2015, already visited Israel in January of 2017, to mark the company’s 20 years of activity in the country.